Shopware is an enterprise-level eCommerce platform, well-known for having the most live stores in Germany and also for powering some of the largest online stores in the market. Having grown to arguably market-leading status in it’s native Germany, Shopware is now starting to enter new European territories and is making big strides in the UK. It is a very scalable, robust, and customizable solution that enables users to easily and quickly build their own online stores, regardless of their specifications and other business requirements. Built on new eCommerce technologies, this eCommerce software comes with highly innovative marketing features as well as integrated SEO capabilities.

With an intuitive interface and user-friendly backend, Shopware is now the choice for many online merchants, businesses, and organizations, as well as designers, developers, and decision makers.

The core Shopware features:

  • Market-leading CMS solution.
  • Out of the box multi-warehouse support.
  • Advanced search and category merchandising capabilities.
  • Impressive B2B and dealer integration modules (additional cost).
  • Good multi-store functionality (similar to Magento).
  • Lots of features around performance and scalability.
  • Strong platform-level technical support (as part of an on-going support cost).
  • Various out-of-the-box marketing features (affiliate program, loyalty program, abandoned carts, comprehensive reporting etc).

Shopware market share diagram (2017):

Shopware market share diagram (2017)

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